When Traffic Grows, Should You Scale by Adding More IPs or by Redesigning How Tasks Share Existing Routes?
Traffic grows, and the first instinct kicks in: buy more IPs. More capacity, fewer collisions, higher success rates—at least that’s the expectation. For a short while, it works. Metrics improve. Failures spread out. Pressure feels lower. Then growth continues, and the same problems come back. Certain workflows degrade faster than others. High-value actions start failing…